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Client:

BuzzPatch is a natural mosquito repellent that uses essential oils to keep mosquitoes at bay.

Challenge:

Write 9 blogs (between 1000–1300 words) on a variety of subjects around mosquitoes. Reach the target market by increasing the website visibility and moving organic search engine traffic to the site. The client wanted the blog tone to be sassy, witty and compelling and aimed at American mums.

Solution:

Researched topics, used SEO keywords in attention-grabbing headlines and body copy to drive traffic to the website. Wrote blogs that were entertaining and consistent, offering practical tips to benefit the reader and convert them into customers. Strategy and copy keep the reader on the page, building up customer base and purchases.

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